Zylotex and Canopy Collaborate to Keep Deforestation Out of Fashion

 

November 25 2025, Global — Today, Zylotex joined Canopy’s Pack4Good and CanopyStyle initiatives, alongside ten other leading companies and innovators committed to transform the paper packaging and viscose supply chains. By partnering with the solutions-driven environmental non-profit Canopy, we are taking meaningful steps to eliminate the use of Ancient and Endangered Forests in our products and to advance low-carbon, low-impact alternatives. This commitment reflects our dedication to building greater supply chain resiliency and helping protect the world’s climate-critical forests and the biodiversity they support.

This announcement comes at a pivotal moment, as global demand for paper packaging like delivery and gift boxes, and man-made cellulosic fibre (MMCF)-based textiles like viscose, continues to surge. Over 3.1 billion trees are cut down each year to produce paper packaging alone, and many of these trees are from the world’s last remaining Ancient and Endangered Forests.

Protecting forests is one of the fastest and cheapest ways to stabilize the climate, and slow biodiversity loss. By adopting Next Gen Solutions — such as packaging made from wheat straw or textiles crafted from recycled materials — brands can reduce their reliance on forest-based materials and in doing so reduce instability in the supply chain, build business resiliency, and ease pressure on vital forest ecosystems, all while reducing waste and pollution.

At Zylotex, we believe the future of textiles must be rooted in regeneration, not extraction. Partnering with Canopy through the CanopyStyle initiative reflects our commitment to replacing unsustainable fibres with Canadian-grown, circular solutions that protect forests, climate, and communities. Together, we are proving that innovation and responsibility can weave a stronger, more resilient global textile supply chain.

“We are pleased to welcome Zylotex to Canopy to join the growing global momentum to make circularity and forest protection a core part of business in the fashion and lifestyle sectors,” said Nicole Rycroft, Founder and Executive Director of Canopy. “Implementing their commitment will help keep the world’s forests standing, accelerate the scaling of Next Gen Solutions, and demonstrate that style and sustainability go hand in hand.”

With the addition of these nine new brands, CanopyStyle now includes 590 brands representing over $2 trillion USD in combined annual revenue. The Pack4Good initiative has reached 480 brand partners, with collective revenues of over $403 billion USD.

For more information, contact:

Lelia Lawson, CTO & Founder, Zylotex p: 780-920-1530 e: llawson@zylotex.ca

About Zylotex

Zylotex transforms Canadian hemp straw into sustainable dissolving pulp and lyocell fibre, advancing clean-tech textiles and North American supply-chain resilience.

By replacing wood-derived man-made cellulosic fibres (MMCFs), Zylotex directly offsets pressure on ancient and endangered forests while creating a regenerative, annually renewable fibre source.

Our technology delivers a vegan, microplastic-free alternative to both animal- and fossil-based fibres, enabling brands to decarbonize their materials portfolio without compromising performance or scale.

In short: hemp, not trees — the future of textiles.

www.zylotex.ca

About Canopy

Canopy is a solutions-driven environmental nonprofit dedicated to protecting the world’s forests, species, and climate. Working with 1,000+ global brands, producers, and innovators Canopy drives transformative action to eliminate the use of Ancient and Endangered Forests in packaging and textiles while scaling Next Gen Solutions.

www.canopyplanet.org

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